Content marketing expert Cat Johnson shares the best content marketing strategies for flexible workspace operators. During a training session yesterday, content marketing expert Cat Johnson shared the best content marketing strategies for flexible workspace operators to get in front of their target market.

“People want to work with, and for, businesses that have clear values, values that people or other companies share.” Have your values clearly defined; why do you run a coworking space, why do you do what you do? Find the answers and share them through content. Evergreen content is content that doesn’t go out of date.

Creating content around the benefits of coworking will help you attract members and also educate a larger audience about coworking. Regardless of the content you are creating, you need to make sure you’re including a call to action; it’s an essential part of content marketing. Cat’s next content marketing training session will take place May 29th and will cover “Instagram Marketing: an Introduction for Coworking Spaces”.